A pen and paper are typically the first tools at auto designers’ fingertips. Literally, a napkin sketch can turn into something that hits the road years later. It’d be fun to romanticize this kind of story for the, but frankly, that’s not entirely how things shook out.
Instead, Ford relied on cutting-edge technology to literally shape the new Bronco around the. It just so happens the automaker’s Vice President of Design, Moray Callum, is a 1976 Bronco owner and the design team used his personal vehicle to mold the 2021 model.
Designers used 3D scanners to create every single detail the 1976 Bronco comprised, all the way down to orange peel present on the paint surface. Since the design direction skewed toward the first-gen SUV, the 3D scanned version of Callum’s Bronco gave the team an incredible reference point. With the scans uploaded, designers could literally compare possibledesign themes with an OG Bronco in real time via virtual reality. Technology is wild.
2021 Ford Bronco 4-Door: Hit the trails, bring your friends
An Oculus virtual reality headset let designers place the Bronco designs in the virtual world. As Ford points out, the SUV was largely designed during the cruel winter months in Michigan. However, designers often placed the SUV in desert settings to see how the whole package looked in one of the Bronco’s numerous elements. Ford’s leaned heavily on VR design tools in recent times and it’s some seriously neat stuff. Designers can literallywith the latest tech.
Certainly, everyone involved on the Bronco’s design team can’t wait to see their creation start roaming the roads. Or the unbeaten path. Or zipping through the snow. The Bronco goes over all types of terrain, after all. Ford likes to call it the.